Americans, fed-up with entertainers politicizing seemingly everything including the American Music Association Awards, have responded to Taylor Swift’s political rant on Twitter this week.
Americans are shaking it off. They just didn’t watch the show she hosted Tuesday night.
ABC’s “AMAs” set a new record low in TV ratings on Tuesday, despite Taylor Swift opening the show with a performance and closing it by clutching the evening’s top award.
The “American Music Awards” settled for a 1.8 rating this year among adults 18-49, which is the demographic most attractive to advertisers. It had a 2.4 in 2017 when the special aired on a Sunday in November. Last year’s 2.4 tied the previous record-low set by the 2016 version. Strangely, that is the age-group Swift wanted to reach with her pro-democrat twitter rant. Her fans must not be buying it.
Swift took the evenings top award and used that opportunity to get out the Democrat vote.
“Every single time this happens it represents encouragement and motivation for me to be better, work harder, and try and make you guys proud,” said Swift in her acceptance speech. “[I want to] mention the fact that this award, and every single award given out tonight, were voted on by the people. And you know what else is voted on by the people? The midterm elections on November 6 — get out and vote. I love you guys.”
Swift was not the only one to encourage people to head to the voting booth on November 6. At one point, AMA host and black-ish star Tracee Ellis Ross wore a shirt that said “I am a voter” while Billy Eichner went off script during a presentation to use his voice to urge viewers to register to vote “like Taylor Swift told you to!”
With the ABC special’s lackluster performance, NBC was able to tie the Disney-owned broadcast net in terms of primetime ratings averages. CBS won the night among total viewers, and ABC settled for third.
The record low ratings mirror historically low ratings for other Hollywood or Broadway award shows.
As the programs have increasingly become mouthpieces for the nation’s most radical leftists, millions of viewers have chosen not to watch.
–Dwight Widaman and wire services