Have you grown sick and tired of national retail chains bowing to the very small anti-Christmas minority? This year’s Christmas Naughty List let’s you know which companies want your money but not your “Merry Christmas”. It was released by the American Family Association and categorizes retailers and how they approach the Christmas season.
Some of the names that made the “nice” list are well known companies such as Walmart, J.C. Penney, Kmart, and Lowe’s. Others fell into a “marginal” list, meaning that they rarely or infrequently referred to Christmas, including Best Buy, CVS Pharmacy, Walgreens and Starbucks.
American Family Association reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.
If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”
AFA continually updates the list, so check afa.net for updates.
Want to report a company? Send your detailed report to firstname.lastname@example.org. Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company’s “Christmas” advertising and does not take into account other corporate policies AFA may not agree with.
AFA’s 2015 listing of top retailers and how they recognize Christmas
Companies in All CAPS and BOLD enthusiastically acknowledge Christmas
Companies FOR “Christmas”
Bass Pro Shops
Bed Bath & Beyond
Dick’s Sporting Goods
JoAnn Fabrics & Crafts
Pier One Imports
Toys R Us
Companies marginal on “Christmas”
Bath & Body Works
Companies AGAINST “Christmas”
Barnes & Noble