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Just released: Good List vs. Anti-Christmas Naughty List

 

Have you grown sick and tired of national retail chains bowing to the very small anti-Christmas minority? This year’s Christmas Naughty List let’s you know which companies want your money but not your “Merry Christmas”. It was released by the American Family Association and categorizes retailers and how they approach the Christmas season.

Some of the names that made the “nice” list are well known companies such as Walmart, J.C. Penney, Kmart, and Lowe’s. Others fell into a “marginal” list, meaning that they rarely or infrequently referred to Christmas, including Best Buy, CVS Pharmacy, Walgreens and Starbucks.

grinch_COBAmerican Family Association reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.

If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”

AFA continually updates the list, so check afa.net for updates.

Want to report a company? Send your detailed report to christmas@afa.net. Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company’s “Christmas” advertising and does not take into account other corporate policies AFA may not agree with.

 

AFA’s 2015 listing of top retailers and how they recognize Christmas

Companies in All CAPS and BOLD enthusiastically acknowledge Christmas

Companies FOR “Christmas”

ACE Hardware

Amazon.com

Banana Republic

Bass Pro Shops

Bed Bath & Beyond

Belk

Big Lots

Books-A-Million

Cabella’s

CRACKER BARREL

Dick’s Sporting Goods

Dillards

Dollar General

Gap Stores

Hallmark

Hancock Fabrics

HOBBY LOBBY

Home Depot

Hy-Vee

JC Penney

JoAnn Fabrics & Crafts

Kmart

Kohl’s

Kroger

LOWE’S

L.L. Bean

Menard’s

MICHAEL’S STORES

Old Navy

Pier One Imports

QVC.com

Sam’s Club

Sears

Target

TJ Maxx

Toys R Us

WAL-MART

 

Companies marginal on “Christmas”

Academy Sports

Best Buy

Bath & Body Works

CVS Pharmacy

Starbucks

True Value

Walgreens

 

Companies AGAINST “Christmas”

Barnes & Noble

Family Dollar

Foot Locker

Limited Brands

Maurice’s

Office Depot

Office Max

Petsmart

Staples

Victoria’s Secret