Another year means another award for Chick-fil-A. The Christian-owned franchise topped this year’s American Consumer Satisfaction Index restaurant report among fast-food chains.
“Among major chains, Chick-fil-A leads for the tenth consecutive year,” the report said.
“This long-term success is reflected in revenue, as the chain’s non-mall locations had an average revenue of $9.4 million in 2023 (more than double that of McDonald’s, while being open one day fewer per week,) Total U.S. sales growth for Chick-fil-A was nearly 15 percent last year.”
Chick-fil-A’s founder, the late Truett Cathy, was a devout Christian who closed his first restaurant on Sundays in 1946. His grandson, Andrew Truett Cathy, is the current CEO. “Truett Cathy]knew what it was like to work seven days a week in restaurants, so he saw the importance of letting his employees set aside one day to rest and worship if they choose,” according to the company’s website “That’s a practice we still uphold today.”
Chick-Fil-A’s corporate purpose is to “glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A,” the website said.
Longhorn Steakhouse and Texas Roadhouse tied for No. 1 among full-service restaurants, followed by Olive Garden, Cracker Barrel (82), and two restaurants that tied: Chili’s and Outback Steakhouse. The report found that inflation is making dining out increasingly challenging for Americans.
“Both full-service and fast-food restaurant customers are skewing a bit more toward higher income levels and college graduates,” said Forrest Morgeson, associate professor of marketing at Michigan State University. “Customers are being forced to make decisions between groceries and restaurants, with full-service restaurant inflation about two times that of groceries in the past year and fast-food and fast-casual restaurants prices up three times the rate of groceries. With customers seemingly viewing dining out as a luxury, restaurants that can differentiate themselves in terms of quality and value will have a competitive advantage.”
Two Chick-Fil-A customers died in a Texas location last weekend after they were shot by two illegal aliens. The company is caring for the victims’ families.
–Lee Hartman | Metro Voice