St. Louis brewing giant Anheuser-Busch is feeling the backlash from restaurants, bars and beer distributors over a new marketing campaign that features transgender activist Dylan Mulvaney. The beer company honored Mulvaney, who is a biological man, for celebrating his “365 Days of Girlhood.”
The trans activist said the beer company distributed packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of “girlhood” that Mulvaney recently reached. He said the cans were her “most prized possession” on Instagram with a post featuring “#budlightpartner.” A video then featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign.
The announcement was met with significant backlash, with some Twitter users describing the ad campaign as the latest attempt to push gender propaganda. Many people mocked Bud Light over the partnership and even wondered if it was some sort of April Fool’s prank. Conservative singer Kid Rock used several Bud Light cases for target practice in a viral video, and there have been calls to boycott the company.
“I made a joke that Budweiser has confirmed something I have suspected all along, that Bud Light is a beer made for men who identify as little girls,” competitive skateboarder Taylor Silverman said.
Silverman has been outspoken regarding the transgender community since a transgender woman edged her out for a $5,000 first-place prize in the 2021 Red Bull Cornerstone event. She blasted Bud Light’s promotion as an “attempt at woke virtue signaling,” and believes the beermaker dropped the ball.
“Dylan Mulvaney has consistently and continuously made a mockery of women and claims to identify as a girl,” Silverman said. “It’s disappointing to see someone making a mockery of females be applauded for it. But there is good news, and that is that we vote with our dollar every single day. When companies make it clear that they don’t share our value of respecting women, the best way to handle that is to no longer financially support them by purchasing their products and turn to alternatives.”
The company is the lastest to run afoul of public opinion, and especially women, for what critics say is “erasing women” from culture in favor of “transgender” women.
–Alan Goforth | Metro Voice