International Fellowship Launches Hispanic Engagement Partnership
The International Fellowship of Christians and Jews wants to build multicultural engagement with Hispanics.
This partnership with the Kerux Group is part of an overall goal of engaging one million supporters globally, including evangelical Christians and pastors from Latino communities throughout the United States. With 62 million Hispanics nationwide representing nearly one in five Americans, 15 percent identify as evangelical, and many cite biblical reasons for supporting Israel.
“As the charitable giving landscape becomes increasingly diverse, there is a tremendous opportunity to deepen relationships with Hispanic Christians who share our commitment to standing with Israel and the Jewish people,” said Robin Van Etten, the fellowship’s U.S. CEO. “We want to invite them to turn their conviction into meaningful action, and this partnership ensures we can do so with cultural competency and genuine respect.”
The fellowship conducted a rigorous national search to identify a partner with the cultural fluency, theological depth and strategic expertise necessary to meaningfully engage the growing U.S. Hispanic community, a demographic that historically has been underserved in faith-based philanthropic outreach.
The Kerux Group will lead an integrated strategy that includes cultural audience analysis, bilingual storytelling, omnichannel campaign design, church relations and staff training and coaching. This will equip the fellowship to serve Hispanic Christian communities with excellence and intentionality for years to come. Other ministries it partners with include FamilyLife, InTouch Ministries, Prison Fellowship and the International Missions Board.
“This year, we are celebrating 10 years of leading nonprofits toward cultural diversity,” said Iván León, founder and chief strategist at the Kerux Group. “In all this time, we have never seen an organization where the vision, intentionality and enthusiasm around welcoming Hispanic Christians into its mission is so deeply aligned across its leadership, from the boardroom to senior leaders and critical stakeholders across channels.”
This collaboration reflects the fellowship’s ongoing commitment to education, stewardship and innovation in its outreach, ensuring that its mission continues to resonate across cultures and generations while remaining firmly rooted in its founding purpose: building bridges between Christians and Jews and providing lifesaving humanitarian aid to Israel and Jewish communities worldwide.
–Alan Goforth
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