Russell Stover Chocolates, the Kansas City candy company, has big plans for its centennial this year.
“Over the past 100 years, Russell Stover has established itself as an American classic,” President and CEO Niccolo Starace said. “We are honored to celebrate a century of crafting exceptional chocolate, made using the finest ingredients, for our customers and look forward to another century dedicated to delighting consumers with our delicious treats.”
Russell Stover is partnering with Feed the Children, a nonprofit dedicated to providing food and resources to children and families without life’s essentials. In celebration of 100 years of making sweet treats for America’s families, Russell Stover will host community food distribution events and raise funds throughout the year to benefit Feed the Children.
The Russell Stover 100th anniversary celebration features festivities throughout 2023, including:
- World record attempt. Anniversary celebrations begin with a world record attempt for the world’s largest box of chocolates on April 17 at Kauffman Center for the Performing Arts. In partnership with Dimensional Innovations, a local Kansas City experience design and fabrication firm, Russell Stover is creating an oversized replica of its classic copper box of assorted chocolates. The box is estimated to be 30 feet by 15 feet, will weigh more than 2,300 pounds and will hold more than 4,500 pounds of chocolate.
- Consumers can join the celebration by entering the Russell Stover $100k Giveaway Sweepstakes in August for a chance to win $100,000.
- The Sweet Centennial Tour. Beginning in September, a custom-wrapped delivery truck will hit the road for the Sweet Centennial Tour, a 100thanniversary road trip featuring chocolate tastings, chocolate pieces from the world’s largest box of chocolates and giveaways. The tour will include multiple stops across the country, including Kansas City, the company’s headquarters since 1932.
- Visitors can stop by corporate headquarters at 4900 Oak St. to take a selfie at the Centennial Sweet Spot, featuring a giant box of Russell Stover chocolates and a 20-foot copper bow around the building. To sweeten the experience, guests will be treated to chocolate giveaways starting in May.
For more information, visit www.RussellStover.com/Anniversary.