The He Gets Us commercials that aired during Sunday’s Super Bowl have drawn both local and national criticism but the producer is not backing down. Jason Vanderground of BrandHaven, the marketing firm ...
Read More »Social media made billions in advertising targeting kids
Social media conglomerates earned nearly $11 billion from advertising targeting children. Of that, almost $2 billion in ad revenue came from users under the age of 12. YouTube earned the most ad ...
Read More »“It’s a Baby” ad campaign focuses on humanity of unborn children
Focus on the Family has launched “It’s a Baby,” an advertising campaign to celebrate life on the one-year anniversary of the U.S. Supreme Court decision that overturned Roe v. Wade. Jim Daly, ...
Read More »Sponsors of He Gets Us commercials respond to critics
The sponsors of the Christian He Gets Us commercials that aired during Sunday’s Super Bowl are responding to criticism from Rep. Alexandria Ocasio-Cortez (D-N.Y.) and other liberals. The controversial Congresswoman, known for ...
Read More »Christian commercials airing during the Super Bowl
A powerful Christian message will air among commercials for cars, beer and electronic devices during the Super Bowl on February 12. The “He Gets Us” campaign, which is spreading the message that ...
Read More »New ad campaign targets pro-abortion Catholic politicians
Attacks on churches and crisis pregnancy centers have increased since the U.S. Supreme Court found Roe v. Wade unconstitutional. The latest was the attack on a Catholic church in Overland Park, Kan. ...
Read More »How corporate takeovers threaten podcasting
At first glance, it may seem as though Big Tech can’t figure out how to make money off its foray into podcasting. In early May 2022, Meta announced that it was abruptly ending ...
Read More »How companies push sugary drinks on children
Walking down the drink aisle at any grocery store will take you past hundreds of drinks, from sodas to sports drinks. Drink sections for children are filled with a vast array of ...
Read More »Trump campaign using radio ads to reach Christians
The Trump campaign is launching a six-figure ad buy on Christian and conservative radio networks and specific programs in an attempt to increase voter turnout among the core evangelical base. On Christian ...
Read More »Kansas City Star parent company McClatchy files for bankruptcy
Kansas City Star parent company McClatchy has filed for bankruptcy. The company is the second-largest owner of local newspapers in the country. McClatchy operates 29 daily newspapers in fourteen states and has ...
Read More »Hobby Lobby continues to share gospel through newspaper ads linked to website
Although daily newspaper readership is dwindling, Hobby Lobby continues to share the gospel effectively through print and online media. The retailer’s full-page Christmas message is appearing this week in newspapers across the ...
Read More »Local voting will award a local Topeka restaurant with a $25,000 marketing package in Top Local Choice contest
Does your favorite restaurant need a little TLC? You can nominate your favorite locally-owned Topeka restaurant to receive a huge marketing package for free. It’s part of an initiative, called Top Local ...
Read More »Local media group plans conference to help small businesses make use of modern media
A couple decades ago the way we used media began to change. Technology and the internet have made things that were financially impossible to most people, possible. As branding, advertising and marketing ...
Read More »Burger King pulls disgusting ad offering free burgers for sex
Burger King is under fire for an ad that encourages women to have sex for money and free burgers. The advertisement promised Russian women a lifetime of free sandwiches and a $47,000 ...
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