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He Gets Us commercial kicked off conversation, which is what sponsors wanted

gets us

The He Gets Us commercials that aired during Sunday’s Super Bowl have drawn both local and national criticism but the producer is not backing down. Jason Vanderground of BrandHaven, the marketing firm ...

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Social media made billions in advertising targeting kids

social advertising

Social media conglomerates earned nearly $11 billion from advertising targeting children. Of that, almost $2 billion in ad revenue came from users under the age of 12. YouTube earned the most ad ...

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“It’s a Baby” ad campaign focuses on humanity of unborn children

a baby

Focus on the Family has launched “It’s a Baby,” an advertising campaign to celebrate life on the one-year anniversary of the U.S. Supreme Court decision that overturned Roe v. Wade. Jim Daly, ...

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Sponsors of He Gets Us commercials respond to critics

sponsors gets

The sponsors of the Christian He Gets Us commercials that aired during Sunday’s Super Bowl are responding to criticism from Rep. Alexandria Ocasio-Cortez (D-N.Y.) and other liberals. The controversial Congresswoman, known for ...

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Christian commercials airing during the Super Bowl

he gets us super commercials

A powerful Christian message will air among commercials for cars, beer and electronic devices during the Super Bowl on February 12. The “He Gets Us” campaign, which is spreading the message that ...

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New ad campaign targets pro-abortion Catholic politicians

catholic campaign

Attacks on churches and crisis pregnancy centers have increased since the U.S. Supreme Court found Roe v. Wade unconstitutional. The latest was the attack on a Catholic church in Overland Park, Kan. ...

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How corporate takeovers threaten podcasting

podcasting

At first glance, it may seem as though Big Tech can’t figure out how to make money off its foray into podcasting. In early May 2022, Meta announced that it was abruptly ending ...

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How companies push sugary drinks on children

Walking down the drink aisle at any grocery store will take you past hundreds of drinks, from sodas to sports drinks. Drink sections for children are filled with a vast array of ...

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Trump campaign using radio ads to reach Christians

The Trump campaign is launching a six-figure ad buy on Christian and conservative radio networks and specific programs in an attempt to increase voter turnout among the core evangelical base. On Christian ...

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Kansas City Star parent company McClatchy files for bankruptcy

Kansas City Star parent company McClatchy has filed for bankruptcy. The company is the second-largest owner of local newspapers in the country. McClatchy operates 29 daily newspapers in fourteen states and has ...

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Hobby Lobby continues to share gospel through newspaper ads linked to website

Although daily newspaper readership is dwindling, Hobby Lobby continues to share the gospel effectively through print and online media. The retailer’s full-page Christmas message is appearing this week in newspapers across the ...

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Local voting will award a local Topeka restaurant with a $25,000 marketing package in Top Local Choice contest

Does your favorite restaurant need a little TLC? You can nominate your favorite locally-owned Topeka restaurant to receive a huge marketing package for free. It’s part of an initiative, called Top Local ...

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Local media group plans conference to help small businesses make use of modern media

A couple decades ago the way we used media began to change. Technology and the internet have made things that were financially impossible to most people, possible. As branding, advertising and marketing ...

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Burger King pulls disgusting ad offering free burgers for sex

Burger King is under fire for an ad that encourages women to have sex for money and free burgers. The advertisement promised Russian women a lifetime of free sandwiches and a $47,000 ...

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