“At seven weeks, a baby is the size of a coffee bean and it’s the same time a mother has their first ultrasound,” Anton Krecic, founder and CEO says. “This is why we donate 10 percent of every sale to pregnancy care centers to support their ultrasound services.”
The business has shared that its mission is “to promote godly values, provide excellent coffee and protect every beating heart.”
“I believe life is the greatest gift God has given us,” Krecic said in a 2022 interview. “He has a plan and purpose for each of us, and he loves every life, no matter how small. If I can help protect even one life, I know I’m serving a greater purpose.”
Krecic launched the business after he spent time volunteering at pro-life pregnancy centers.
“Pregnancy care centers are the hands and feet of the pro-life movement,” he said. “They are at the frontlines, helping women in need and defending life. It takes practical resources to meet families at their point of need, and we are privileged to help in a tangible way.”
Seven Weeks Coffee partners with pregnancy centers, so 10 percent of each sale is allocated to a center when a customer uses a unique link to buy. Pregnancy center partners also receive discounted coffee and annual cash grants.
“I believe abortion is coming to an end, and I believe we need to be ready to help women who face unplanned pregnancies,” his wife, Christa, said. “That’s why we are here. In my opinion, it’s all hands on deck to fight for life.”
For more information or to purchase coffee, visit www.sevenweekscoffee.com