Pringles is partnering with the namesake player and brand fan, giving him a deal that includes paying him in Pringles and his own signature flavor stack — the “Byron Pringle Kansas City BBQ Stack” featuring Pringles BBQ, Pringles Jalapeño,and Pringles Sour Cream & Onion.
“We’re thrilled to be working with Byron to introduce Tailgating Stacks to fans as football season heats up,” said Gareth Maguire, senior director of marketing for Pringles. “The Tailgating Stacks are a nod to the legendary flavors from each professional football team’s hometown, packed into one crispy, delicious bite. As a brand that prides itself on offering insanely accurate flavors, we’re excited to bring fans a new way to snack during football season.”
Pringle said he grew up eating Pringles, so “joining the Pringles team to celebrate the start of the season has been a dream come true. Beyond getting the chance to partner with an iconic brand, the deal including my own signature stack has me celebrating on and off the field.”
Pringles has created a special brand for each NFL team, including “Windy City Hot Dog Stack” using Pringles Jalapeño, Pringles Screamin’ Dill Pickle and Pringles Honey Mustard for Chicago fans. In Tampa Bay, a “Spicy Pirate Stack” features Pringles Wavy Applewood Smoked Cheddar, Pringles Original and Pringles Jalapeño crisps.
Pringle, a Florida native, played collegiately first at Butler Community College in Kansas and then at Kansas State University. He signed with the Chiefs in 2018. During Super Bowl LV, he recorded Patrick Mahomes’s first completion of the game for three yards.
–Alan Goforth | Metro Voice