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Which companies made the Naughty List this Christmas?

Have you grown sick and tired of national retail chains bowing to the very small anti-Christmas minority? If so, then take a good look at the list below to see who made the Naughty List, and use it to fight back when you do your Christmas shopping!

The American Family Association and Liberty Council have each released their annual “Naughty-or-Nice” list that categorizes retailers and how they approach the Christmas season.

The two organizations reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.

If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”

AFA continually updates the list, so check afa.net for updates. Want to report a company? Send your detailed report to christmas@afa.net.

“You might ask why we think this is an important battle. Well, secular liberals in our nation are bent on minimizing and even removing any mention of Christianity from the public square. And no other time of the year reminds people of Jesus Christ and America’s Christian heritage more than the Christmas season,” AFA President Tim Wildmon explained.

Liberty Counsel also monitors cases across the U.S. where there is intimidation by officials and groups to remove the celebration of Christmas in public and private spaces.

These threats include atheist groups seeking to ban nativity scenes from public property, senior living centers that prohibit residents from singing Christmas carols, public schools that ban students from wearing the Christmas colors of red and green, school officials who censor religious words from Christmas carols, and retailers which profit from Christmas while pretending it does not exist, according to the group’s statement.

Liberty Counsel provides a memorandum to offer guidance regarding publicly and privately sponsored religious holiday displays, religious holidays in public schools and the rights of public school students in the context of religious holidays. For example, publicly sponsored nativity scenes on public property are constitutional so long as there is a secular symbol of the holiday in the general context. Privately sponsored nativity scenes or religious symbols are also permissible on public property that has been opened to the general public for expressive activity. No secular symbol is necessary.

“Celebrating Christmas is legal in public schools and in public venues. In the private retail market, consumers can choose to patronize stores that recognize Christmas and refuse to buy from those that pretend it does not exist,” said Mat Staver, founder and chairman of Liberty Counsel.

More information is available at their website, www.lc.org. You can also stay up to date on the subject and participate in the discussion by visiting the Liberty Council Facebook page.

Metro Voice has merged the two lists and printed it below. While we have listed Target on the “marginal” list, AFA is still promoting a total boycott of the retailer. Target’s restroom and fitting room policy puts women and children at risk, and company executives have done little to respond to the concerns of the 1.5 million who have signed AFA’s pledge. In fact, just before the Black Friday shopping season kicked off, Target stock prices dropped by double digits.

For those who want to urge Target to protect the safety of women and children this Christmas, AFA is suggesting three ways to take action: 1) Sign the #BoycottTarget pledge. Encourage family and friends to sign the pledge, too, as boycott numbers exceed 1.5 million. 2) Voice your concerns on Target’s Facebook page. 3) Call Target to politely let its executives know you’ve signed the #BoycottTarget pledge—Guest Relations, (800) 440-0680, option 1, then 1 again.


Companies FOR “Christmas:”

Ace Hardware

AFA Online Store: afa.net

American Eagle Outfitters

Banana Republic

Bass Pro Shops

Bath & Body Works

Bed Bath & Beyond


Big Lots



Cracker Barrel


Dollar Tree



Harbor Freight

Hobby Lobby

Home Depot


JC Penney

JoAnn Fabrics & Crafts





L.L. Bean





Michael’s Stores

Neiman Marcus

Pier One Imports


Sam’s Club

Scheel’s Sporting Goods

Super D Drug

Toys R Us

True Value




Companies marginal on “Christmas:”

Academy Sports


CVS Pharmacy

Dollar General

Dick’s Sporting Goods


Rite Aid




TJ Maxx



Companies AGAINST “Christmas:”

Best Buy

Barnes & Noble

Family Dollar

Foot Locker

Gap Stores

Limited Brands



Office Depot

Office Max

Old Navy


Stein Mart

Victoria’s Secret