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Where does your state rank in Christmas spirit?           

In a recent study sponsored by CenturyLink, analysts used a number of statistics on Christmas cheer broken down into two categories — online activity and area culture. Under online activity, the study measured Google searches for Christmas movies and gingerbread houses; Google shopping trends for wrapping paper Christmas cards, Christmas ornaments and “elf on a shelf”; number of Christmas songs streamed and number of Christmas-related tweets. Under area culture, the study measured number of Christmas tree farms per capita and amount of charitable donations.

state cheer

Tennessee was ranked as the state with the most Christmas spirit, with top 10 rankings in the categories for Christmas tweets, Christmas music listening and searches for Christmas movies.

The top five states with the most Christmas spirit are:

  1. Tennessee
  2. North Carolina
  3. Utah
  4. Ohio
  5. Alabama
  6. South Carolina
  7. Pennsylvania
  8. Oregon
  9. Rhode Island
  10. Kansas
  11. Maine
  12. New Hampshire
  13. Missouri
  14. Idaho
  15. Vermont
  16. South Dakota
  17. Iowa
  18. Wisconsin
  19. West Virginia
  20. Montana
  21. Washington
  22. Nebraska
  23. Massachusetts
  24. Mississippi
  25. Kentucky
  26. Indiana
  27. Connecticut
  28. Oklahoma
  29. Colorado
  30. Virginia
  31. Maryland
  32. Georgia
  33. New York
  34. Minnesota
  35. Arkansas
  36. Illinois
  37. Wyoming
  38. North Dakota
  39. Louisiana
  40. Alaska
  41. Michigan
  42. Delaware
  43. Texas
  44. New Mexico
  45. New Jersey

According to the study, Utah was the most charitable state, with residents giving away about 4.8 percent of their adjusted income in 2018.

The five states with the least Christmas spirit are:

46. Arizona
47. Florida
48. California
49. Hawaii
50. Nevada

According to the study, although Alaska received a relatively low score of 40, it scored first in searches for Christmas cards searches and Christmas tweets.

The weather may have something to do with Christmas spirit. According to a news release from CenturyLink, “Southern states like Tennessee, North Carolina and Alabama have the most Yuletide cheer, ranking the highest for jamming to Christmas tunes and tweeting about the season. Meanwhile, sunnier states like Hawaii, Nevada, and Florida rank low for festive zeal.”