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Max Lucado presented with Pinnacle Award for writing

Bestselling author and pastor Max Lucado was awarded the 2021 Evangelical Christian Publishers Association Pinnacle Award for the outstanding contribution of his writing, both to the publishing industry and to society at large.

Lucado‘s career highlights are unprecedented in Christian publishing. Sales of his products have exceeded 145 million. His books are printed in 45 languages and distributed throughout 80 countries worldwide.

“It is an honor for HarperCollins Christian Publishing to represent Max and his collection of life-changing, God-centered works for the past 31 years,” President and CEO Mark Schoenwald said. “God’s grace, mercy, and unconditional love have been discovered by millions of people because of Max’s devotion and love for his lord and savior. I join my colleagues at HCCP and the publishing industry in offering our sincerest thanks for his many contributions and congratulations on this amazing recognition.”

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As both an author with more than 35 years of published material and a pastor who has been in full-time ministry since 1977, Max decided to turn his years of content into an encouraging ministry during the COVID-19 crisis. In March 2020, Lucado started daily video “check-ins” during the pandemic. These videos have been viewed more than 45 million times and were the catalyst for launching “The Max Lucado Encouraging Word Podcast” with more than 1.6 million downloads in the first 10 months.

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ECPA has presented a total of 43 additional industry awards to Max Lucado titles, and he has won the ECPA Christian Book of the Year three times.

“It is such an honor for ECPA to present the Pinnacle Award to Max Lucado,” ECPA president Stan Jantz said. “I was a bookseller in 1985, and I clearly remember when our store received `On the Anvil’ for the first time. The accessibility of the writing and the clear expression of the heart of someone who loved Jesus more than anything were early indicators that this was a special author.”

–Dwight Widaman | Metro Voice

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