A backlash against “woke” corporations is growing. Earlier this week, Consumers’ Research launched the Consumers First Initiative, a major name-and-shame campaign against corporations that try to distract attention from their corporate failures by playing woke politics.
The effort comes as public opinion has turned sharply against such organizations as Black Lives Matter and efforts to punish states like Georgia and Texas for increasing election integrity.
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Consumers’ Research’s initial launch includes an ad buy of well over seven figures with hard-hitting ads critical of American Airlines, Coca-Cola, and Nike for putting woke politics over consumer interests. The ads, which you can watch below, will air nationally on cable and digital markets as well as local markets where the companies are headquartered. It’s part of the first phase of an ongoing campaign exposing companies that have increasingly put politics ahead of their customers.
“American Airlines shrunk legroom for passengers and laid off thousands of employees during the COVID pandemic while receiving billions in taxpayer bailouts,” said Will Hild, executive director of Consumers’ Research. “Coca-Cola and Nike have both been exploiting foreign, potentially forced, labor in China while American workers suffer. It is time these corporate giants were called to task.”
The ads specifically call out the leadership at America Airlines, Coca-Cola and Nike, highlighting areas where these companies have been criticized and pointing out that working to solve these company problems would be a better use of their time as far as customers are concerned.
“We are giving consumers a voice,” Hild said. “These companies should be putting their energy and focus on serving their customers, not woke politicians.”
Consumers’ Research is an independent educational 501(c)(3) nonprofit organization. Its near century-old mission is to increase the knowledge and understanding of issues, policies, products and services of concern to consumers and to promote the freedom to act on that knowledge and understanding. Consumers Research frequently comments on the effects that laws, regulations, and government programs have on consumers. For more information visit: http://consumersresearch.org.
–Dwight Widaman | Metro Voice