Pastor and author Max Lucado has achieved a significant milestone with 150 million products in print, his publisher announced. In more than 35 years of publishing, he has written more than 40 works of adult nonfiction, as well as dozens of bestselling children’s books, gift books, Bible studies, commentaries and collections.
“It is remarkable to have a front-row seat to see the impact of Max and his publishing,” said Mark Schoenwald, president and CEO of HarperCollins Christian Publishing. “Publishing Max has been a privilege both professionally — to see the millions of lives affected by his books — and personally, to experience his integrity and encouragement firsthand.”
If all of Lucado’s products were lined up end to end, they would reach from San Francisco to New York City and back more than three times.
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“Isn’t it just like God to let a grace-needing guy like me write books about his unending grace?” Lucado said. “I am honored to see how he has worked in and through me and our talented publishing team.”
Lucado began his publishing career in 1985 with his first adult trade book, “On the Anvil.” He has written adult trade books, children’s books, gift books, Bibles and Bible studies. In each of these categories, Lucado has written at least one title that has sold more than one million copies.
“I first met Max in 1985,” said Don Jacobson, senior vice president and books group publisher for HarperCollins. “Max’s kingdom impact for the last 40 years is astounding. He points his readers to the hope found in Jesus in every line of every book, Bible study, curriculum and children’s book he winsomely pens.”
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Lucado received the 2021 ECPA Pinnacle Award for his outstanding contribution to the publishing industry. He will be releasing his next full-color children’s book, “Just in Case You Ever Feel Alone,” in April and his next adult trade book on the end times, titled “What Happens Next: A Traveler’s Guide Through the End of the Age,” in August.
HarperCollins also announced results from a new national survey showing that 14 percent of Americans (one in seven) have read one or more Lucado books. In this same survey, 92 percent of his readers said: “Max Lucado’s content is relevant today” and 88 percent said his content “will always be relevant.”
–Dwight Widaman | Metro Voice
