Nearly seven in 10 likely American voters said they are less likely to do business with Disney as a result, with 57 percent saying they are “much less likely” to engage with the brand, according to a recent survey by The Trafalgar Group and the Convention of States Action.
Slightly more than 9 percent said they are more likely to do business with the entertainment company, and 23 percent said there is no difference in their willingness to do business with Disney.
President Mark Meckler of the Convention of States Action said the results show there is a “parents revolt movement growing stronger every day. Disney is about to learn that attempting to ideologically and sexually groom our children is a recipe for brand destruction, costing the company massively in both customers and revenue.”
He also detailed statistics showing parents are looking for family friendly alternatives to Disney. In fact, 70 percent of likely American voters said they would support family friendly options outside of Disney, with 30 percent saying it is unlikely they would do so.
The survey comes as Disney is embroiled in a battle with Florida Gov. Ron DeSantis. The war intensified last month after the governor signed the Parental Rights in Education bill into law. Disney pledged to fight the law, which critics — including Disney – have erroneously dubbed the “Don’t Say Gay bill.” The word “gay” doesn’t actually appear in the text, with the law, in practice, banning educators from teaching about gender identity and sexual orientation from pre-K through third grade.
“For them to say that they as a California-based company, are going to work to take those California values and overturn a law that was duly enacted and supported by a strong majority of Floridians, they don’t run this state,” DeSantis said.
Disney continues to face stiff opposition from many of its own employees who say the company has become ultra-liberal in its political leanings.
Even the Washington Post is reporting on the company’s bungled handling on the issue:
“It’s pretty rare that Disney in Florida has come up short,” staed Aubrey Jewett, a political science professor at the University of Central Florida, who co-authored the book “Politics in Florida.”
But for Disney to lose and for state leaders to appear to relish Disney’s humiliation, he said, “That’s never happened.”