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MOPS rebrands as MomCO after 50 years of service

MOPS International is making a big change after 50 years serving young moms with encouragement. The organization will now be known as MomCo.

In a press release, the group said the rebranding came after months of work and anticipation and that it “remains committed to its founding mission… to encourage and equip moms of young children to realize their potential as mothers, women and leaders in relationship with Jesus and in partnership with the local church.”

The organization was founded 50 years ago in Wheat Ridge, Colorado and was incorporated as a nationwide ministry in 1981.

“Our mission has not changed,” said board chairman Greg Bowlin. “We will continue our trusted partnerships with churches around the world as we move into the next 50 years. This new name is built on a strong legacy of biblical integrity and community building.”

The move, which includes new websites and expanded social media platforms, is seen as further solidifying their commitment to empowering and supporting mothers around the world.

MOPS has undergone a a journey over the years to ensure the organization continued to support the needs of the modern mom, meeting her exactly where she is around the globe, the news release stated.

“Essentially, we have outgrown our original acronym,” explained Mandy Arioto, President and CEO. “Our board and staff have been aware for nearly 10 years that there was a growing disconnect between a name that was associated with cleaning products verses the pioneering, transformational movement we were seeing spread across the world. The old name no longer encompassed the incredible community of women who were taking the message of Jesus to over 101 countries, reaching millions of moms in 25 languages. Often when God expands a calling on a person’s life, He gives them a new name. Abrahm becomes Abraham, Jacob becomes Israel, Saul is renamed Paul. This is a new season where God is giving the MomCo a new name and an expanded calling to reach the world.

Kelli Jo Smith, VP of Marketing and Church Engagement at MomCo, shared the organization’s incredible excitement to introduce the new brand to the world “This rebranding is more than just a name change; it signifies our dedication to creating a mom community around the globe and within the digital landscape, meeting moms where they are and connecting them with a vibrant, global sisterhood.”

A key to the relauch is the new website with user experience and accessibility in mind. the website serves as a hub for mothers to connect, share experiences, access resources and find support within their local MomCo communities.

At MomCo, we remain committed to helping women pursue motherhood with courage and passion.  Through our online platform or local meetups, we strive to foster meaningful connections and empower moms to thrive in their motherhood journeys.

Join us in celebrating this exciting milestone as we embrace our new identity as MomCo. Follow us on social media [@MomCo_] and visit our website [themom.co] to learn more about our mission and initiatives and how you can be part of our vibrant community.

–Dwight Widaman  | Metro Voice

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